Driving Growth Through Strategy, Insight & Experience

Based in London, I help businesses unlock growth by aligning strategy with execution. From crafting high-impact go-to-market plans to optimising sales performance and lead generation, I bring deep industry knowledge, data-driven insights, and a proven track record of success.

To deliver the best results, I collaborate with a network of trusted strategic partners across all areas of sales and marketing, ensuring every project benefits from specialised expertise, innovative thinking, and a fully integrated approach. Whether you’re looking to scale, enter new markets, or sharpen your competitive edge, I’m here to deliver results that matter.

Our vision is to be more than just a partner,


we aim to be an extension of your team

Services

Marketing & Brand Strategy
  • Market analysis, positioning, and brand architecture
  • Messaging frameworks and go-to-market plans
  • Campaign strategy and creative direction
  • Brand Refresh & Rebrand: Transform your brand identity and messaging to align with your market positioning and drive growth.

Outcome: A unified strategy that aligns your brand and market opportunity.

Content & Media
  • Content planning and production across digital channels
  • Video, social, and paid media campaign execution
  • Copywriting and creative asset management

Outcome: Cohesive, on-brand content that drives visibility and engagement.

Digital Experience & Technology
  • Website and UX design
  • CRM and marketing automation integration
  • Analytics, reporting, and conversion optimization

Outcome: Seamless customer journeys built for performance.

Sales Strategy & Enablement
  • Sales funnel mapping and CRM optimization
  • Sales messaging, collateral, and enablement tools- Alignment between marketing campaigns and sales outcomes

Outcome: Stronger pipeline performance and faster conversion.

Meet Karlee Jane Pinder

I’m the founder of KJP Consultancy, and for over 20 years, I’ve worked at the intersection of B2B marketing, sales, and business growth. I’ve seen how strong strategies fail when there’s no execution plan and how execution fails when there’s no clear strategy.KJP Consultancy was built to solve that. I help businesses design marketing systems that connect brand, sales, and technology to create sustainable growth.
My Approach:
  • Start with clarity: define the real opportunity and align your teams
  • Build with intent: every campaign, channel, and asset supports commercial goals
  • Deliver with excellence: through trusted agency partners and proven delivery models
My Values:
  • Clarity – simplifying complex challenges into actionable strategy
  • Collaboration – working as part of your team, not outside it
  • Accountability – owning both strategy and outcomes
I take an approach that is both data-driven and deeply human—grounded in the belief that successful marketing starts with understanding people. Whether I’m leading brainstorming sessions, refining brand positioning, or crafting go-to-market strategies, I aim to bring clarity, energy, and a results-oriented mindset to every engagement.

Today, I partner with teams and leaders who are ready to break through the noise, align their message, and unlock their full potential in the market.

BOOK DISCOVERY MEETING

Designation - James Moat ., CEO, Evyve

Working with Karlee significantly elevated our marketing and PR operations. Acting as our in-house marketing manager, she seamlessly integrated into the team and took full ownership of both our strategic and tactical efforts - across digital channels, PR, brand communications, and events. Her ability to align internal stakeholders while managing external agencies and partners brought clarity and momentum to our campaigns. I highly recommend Karlee to any organisation needing a sharp, strategic, and collaborative marketing expert.

Designation - Lee Robertson., CEO, Unplugged Strategies

I have had the privilege of knowing Karlee Pinder for too many years to comfortably mention. I have worked with her on many occasions in various projects across sales and, in particular, marketing. A natural problem solver, hugely creative and pro-active as well as being an absolute powerhouse of energy and knowledge I don’t hesitate in recommending her. If you are looking for something very different brought to your sales or marketing strategy and execution Karlee would be my first choice.

Designation - Andrew Aitken CEO Daruka Capital

"Karlee is the kind of teammate every team hopes for. She brings consistent energy, focus, and a deep commitment to getting things done right. No matter the challenge, she shows up with persistence and a positive attitude that motivates everyone around her. Her hard work doesn’t just meet expectations — it sets a higher standard for the whole team."